Announcements (courteous of the distinguished gentleman from Connecticut, Edward Perry)
Larry noted that CU Sunrise was well represented at last week’s EIFB food re-pack. Thanks to all who volunteered.
Mary stated that the District Conference with be an event one should not miss.  The District Conference is this weekend, April 27-28, in Effingham.  There will be information about our district and international activities along with a special award to one of our club members.
Lou announced that the Champaign Park District will be planting two trees near the Decker Garden as part of our Club’s tree planting goal.
Program

Hayden Noel presented a program on marketing and consumer behavior.  Dr. Noel worked as an account executive for a New York advertising firm and in 2002 earned his PhD from the University of Florida.  He is currently an Assistant Professor in the College of Business at the University of Illinois.  Giving several examples of companies who continued to advertise in poor economic times, he cited the reasons for such positive results. These companies changed their advertising strategy to fix the times and took advantage of less competition, lower costs to advertise and increased their market share.  Hayden also gave examples of those who stop advertising in hard times and how they took a longer time to recover the market they had lost. Hayden noted several projects he has personally worked on such as the popular “Milk Mustache” and the not so popular Dodge Neon driving through the cornfields as the corn popped. Hayden provided several insights to consumer information processing, consumer memory and the impact of culture on the consumer.  He also warned Mary Hodson not to drive quite so fast down Kirby Ave.
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Apr 26th

May 3rd

May 10th

May 17th

Introductions

 Curt Anderson Oktay Baran Alan Chalifoux Neal Chamberlain

Invocation

 Ben Mast John McDaniel Penn Nelson Gary Olsen

Greeters

 Curt Anderson Oktay Baran Alan Chalifoux Neal Chamberlain
Barb Lintner BJ Lytle Ben Mast John McDaniel

Song Leader

 Patrice Grant Mary Hodson Larry Johnson Dave Krchak

Notetaker

Penwell

Hodson

Lintner

Conforti